In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now, nearly 35 years later, that pledge to our furry friends remains a driving force in all that we do. Paul Mitchell’s product development process begins in a state-of-the-art facility in Santa Clarita, California. It’s within the walls of our Product Innovation Center (PIC) that new Paul Mitchell products are researched, formulated and tested (on humans!) in our 12-chair working salon. From concept to completion, our talented team of in-house chemists and product evaluators work hand-in-hand to perfect every formula and bring our newest innovations to life.